
In 2006,
Grupo Farmasierra launched its Healthcare Programme, a
pioneer initiative in health care. The
Healthcare Programme strives to achieve excellence by developing training, information and communication elements and tools for all those involved in the medical-pharmaceutical industry with the end goal of providing the patient with the best.
During its first two years, the Healthcare Programme has been working on all aspects of product identity and image by redesigning all the packaging. It has also designed a
pharmacopoeia that includes all the information needed to recognise Farmasierra products and their classification into families in a
simple, orderly and visual manner. In the realm of training, Farmasierra has launched a
training programme on its
pharmacopoeia and the concept behind the
Healthcare Programme for its sales networks; distributors and other collaborators have also received information and been trained in this area.
Farmasierra´s pharmacopoeia offers a wide array of therapeutic solutions. The products have been grouped in families in order to make it easier for physicians and pharmacists to care for patients.